On 27 August 2008, Sharp Corporation issued a press release that may someday be recognised as the true beginning of mankind’s war against bird flu! Incorporated in its ionic air purifier, the Plasmacluster Ion Technology (more on this in a later post) has just been scientifically proven to be 99.9% effective in destroying the bird flu virus known as H5N1.

Every now and then, the press reminds us that bird flu is the prime suspect to cause mankind’s next pandemic. Pandemic does not just sound terrifying. It is. That’s when a highly contagious and deadly virus goes global, in a very negative sense. 50 million people may die in a global pandemic. No way, you say. But its happened before, during the 1918 Spanish Flu pandemic! World Health Organization (WHO) confirmed on 5 October 2005 that the 1918 Spanish flu was caused by H1N1, a bird flu virus.

If fear is gripping you right now, is it time to PANIC?

Not now. WHO statistics (updated up to 10 Sep 2008) tracing back to 1996 when the H5N1 virus first surfaced in China shows a relatively low death toll of 245. So what’s the fuss? A bird flu virus that attains human-to-human transmission capability is the ultimate horror of the scientific community. As I write, there has been only one probable case of human-to-human transmission recorded in Thailand in September 2004. But if the dreaded virus mutation takes place, you can expect pandemonium on a global scale.

Quietly but conscientiously, many countries are preparing for the worse (more on this in a later post). As protectors of our families and loved ones, we should start doing some homework too.

Ok, so what’s all this got to do with Sharp’s ionic air purifier. Is it not just another ordinary ionic air purifier? It is ordinary in that it performs the usual functions of the run-of-the-mill air purifier by getting rid of dust, dirt, smoke, dander, pollen, cuisine and pet odours, pollutants, allergens etc. But if we can get protection from all these and more in one ionic air purifier, especially one that is a tested defense shield against a potentially deadly virus, why not? And that is precisely what Sharp is telling us; get the whole package with their Plasmacluster Ion Technology.

The next obvious question for the value-conscious, would be “yes, that makes a whole lot of sense but at what cost”? Per Sharp, not a penny more! Sharp contends that over a 5-year period, it is cheaper than any other competing ionic air purifier. Value for money grabs my attention anytime! How is it possible in this nothing-is-for-free world?

Well, in promotional materials, using the Plasmacluster Ionic Air Purifier Model FP-N40CX as the basis, Sharp contends that it is much better value for money as there is no filter replacement costs for the first 5 years. At first sight, the typical competitor’s upfront cost of US$160 looks cheap compared to Sharp’s US$399. But add in the annual replacement filter replacement costs of US$100 and the total outlay for the competing ionic air purifier comes to US$560.

Since I have only started on this study, I would greatly appreciate any feedback on the numbers quoted by Sharp. Just email me if you have actual numbers.

My next step will be to learn as much as I can about the Sharp Plasmacluster Ion Technology. The time to research is now, while bird flu is still not quite at pandemic proportions.

Today is the day to get started. Experience is a good teacher. Imagine thousands of frantic people going from drugstore to drugstore looking for the same face mask. The N95 mask was touted as the only effective weapon as a near-pandemic scare gripped Asia. For those of you who did not hear of it, it was the SARS (severe acute respiratory syndrome) virus that hit 8,096 people around the world and resulted in 774 fatalities. As always, being prepared is half the battle won.

Watch this space as we track exciting developments in our pursuit of safe, pure and clean air with nothing more than an ionic air purifier.

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